MAD BY FIVE
Five has always been the number. Not by coincidence — by character. In numerology, five is the number of those who need to explore the unknown, break patterns, and adapt to whatever comes next. MadByFive was built on that same restlessness: a studio that doesn't settle, doesn't repeat itself, and doesn't stop until the work is worth it.
ABOUT
Sofía Pinzón
BIO
Based in Bogotá, Colombia, I am a graphic
designer and founder of MadByFive. I hold
a degree in Digital Graphic Production
from LCI Bogotá.
My work moves across branding, editorial
design, and compositing — I like to treat
a brand the same way I treat an image:
layer by layer, until it holds together.
I started with lettering and crafting,
building things by hand before I ever
touched a screen. That instinct for
making stayed with me, and now it shows
up in every project I take on.
CAREER
2024 — 2026
Digital Graphic Production at LCI — La Salle College, BOGOTÁ
LANGUAGES
Spanish — Native
English — B2
TOOLS
Illustrator
Photoshop
InDesign
After Effects
Figma
WordPress
Gemini
Firefly
Claude
Illustrator
Photoshop
InDesign
After Effects
Figma
WordPress
Gemini
Firefly
Claude
The most interesting work comes from the most interesting briefs. Mad By Five is drawn to clients from different cultures, different industries, different ways of thinking — because every new context is a new design problem worth solving. The dream isn't a specific type of brand. It's the ones who come with ideas that haven't been done before.
